Where you are: Case Study Portfolio / RSG Safety
RSG Safety is an established distributor of safety equipment in the Middle East. They have now expanded into the European market after winning some large contracts globally. From their base in the Netherlands, they will market the business to all European countries but with emphasis on the UK, Germany, Spain, France and Holland countries. Virtuoso won the contract to design a multi lingual, content managed website and corporate marketing collateral to complement their existing brand and current capabilities.
RSG required a website that would appeal to all nationalities in Europe. The website would be at the core of their marketing activities and would be utilised by both external and internal staff, as well as customers looking for particular products. The design had to be of a clean, pharmaceutical type image that could also be easily transferred to all media such as marketing collateral, signage and online channels. They wanted their image to portray their professionalism, customer service ethos and product capabilities, but also to be seen as a developing business ready to meet the customers exacting needs.
The design was clean and easy to navigate from pages describing the product and also giving detailed data sheets that would be required by the customer. Most importantly it was supported by a bespoke multi lingual VirtuSite content management system.
With in-built flexibility and scalability in the site this gave the client additional functionality when required. Importantly the VirtuSite content management system provides the company with full control of their site which is critical when adding new languages to the site.
Social media was also a factor in built with Twitter and LinkedIn being added to the site. You tube channels have also been developed with full branding ensuring consistency over all mediums.
RSG have a website that is not only multi lingual but also gives them the flexibility to add products as their range grows. The site has been well received by customers and the client giving them an ideal platform from which to launch their European business.
"Virtuoso were quickly able to understand the current and anticipated business needs of our company in the dynamic world of digital marketing . They make sound recommendations which are clearly mapped out . Having agreed the activity required, they implement the plan efficiently and quickly. The standard of their work is high, their staff are efficient and friendly, and I have no hesitation in recommending them."
Alistair Wright, CEO at RSG Safety BV