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Quantum Controls is one of the UK’s leading drives and motors specialists. Established in 1989, they are experts in providing innovative solutions to engineering challenges. Quantum Controls is one of the exclusive partners for ABB, the world’s leading electrical and automation engineering company. Being leaders in their industry, they are the largest supplier of ABB Drives and Motors and the only UK company offering these products for lease within the UK market.
Quantum Controls’ ultimate goal was to increase their online presence and to raise brand awareness. As their website is the core online resource for information on the company, it wanted to ensure it was being found when people searched for anything drives and motors related. Quantum Controls wanted to drive more traffic to their website and establish itself as the experts in their field of business.
To increase its online visibility, Virtuoso carry out ongoing search engine optimisation on Quantum Controls’ website. A custom designed business blog was also created for Quantum Controls to publish useful material for their customers and potential customers to read. Custom designed social media pages and email marketing campaigns were created to further implement their digital marketing strategy.
Quantum Controls now have an integrated marketing strategy that effectively reflects its brand and asserts to the online community that it is an expert in the industry. Each aspect of the strategy, SEO, the blog, social media, and email marketing contributes to the significant increase in traffic to the website. With the use of social media, Quantum Controls are now able to engage more with its customer base. The blog is a major success and drives a lot of traffic to the website. It publishes up to date, relevant content for benefit current and potential customers.
From project initiation, Virtuoso has recorded the following increases in Quantum Control’s key performance indicators:
- 58.75% increase in number of site visits
- 67.82% increase in number of unique visitors
"Virtuoso are very professional and my experience of working with them has always been very positive. They always go above and beyond and exceed my expectations especially when faced with tight deadlines. I am very impressed with the level of service they supply."
Kevin Brown, Managing Director at Quantum Controls